Troye Sivan and Aquaria Star in M.A.C. Viva Glam Campaign
If you have not spotted, M.A.C. has been performing some severely wonderful paintings this yr — like when it teamed up with Benefit Cosmetics to fortify Planned Parenthood, and closing month, when it introduced it could be increasing its efforts combating HIV and AIDS to incorporate supporting ladies and the LGBTQ group thru explicit charities.
Now, M.A.C. is taking it one step additional with the release of its new Viva Glam MACtivists marketing campaign, which spotlights 25 influencers, artists, and activists who constitute the emblem’s aforementioned challenge. The various solid comprises Allure favorites like Princess Nokia and Troy Sivan, in addition to a complete host of M.A.C. artists and well known influencers. The emblem additionally launched a more or less two-minute-long, theatrical marketing campaign video in which the solid is requested about what “glam” approach to them. “I believe people who find themselves probably the most glam are those that know they are glam,” Sivan says. The complete solid additionally occurs to be slaying in the emblem’s iconic Viva Glam lipstick, too.
It turns out that this an ongoing undertaking for M.A.C. that can proceed all yr. “This new generation of diverse change-makers will participate in our yearlong movement toward changing lives everywhere!” in keeping with a press free up despatched to Allure by way of e mail. Its final objective is to have the solid proportion their private tales surrounding LGBTQ and ladies’s rights and well being in hopes of sparking new and vital conversations and connecting with a world target market.
Sivan posted in regards to the undertaking on his private Instagram, writing, “A cause extremely close to my heart ❤️ @maccosmetics #VIVAGLAM campaign w mans — Here’s to 25 years of making a difference! #MACambassador”
Stay tuned for extra from M.A.C. and its new squad of MACtivists as a result of one thing tells us that is only the start. Purchase a tube of the limited-edition Viva Glam lipstick on maccosmetics.com.
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