Trendmood’s Sophie Saub Announces Drugstore Beauty Collection — Is It Makeup?
Sophie Shab, the founding father of the Instagram good looks account Trendmood, is legendary — and possibly slightly notorious — for breaking good looks information. Juicy main points on new make-up and skin-care merchandise, extremely expected collaborations, and extra good looks buzz frequently land on Trendmood first. But as Shab printed (additionally on Trendmood, after all), she’s about to make some good looks information of her very personal with an upcoming make-up collaboration.
On Thursday, August eight, Shab posted a photograph that appears suspiciously like her, shot from at the back of, conserving what looks as if a watch shadow palette. “It’s almost time… #SneakPeek I teamed up with a brand that I love to bring something different,” reads the caption. Alongside the mysterious “@trendmood1 X ???” is a hashtag that may simply give the entire thing away “ComingSoon #Walgreens.”
Zoom in at the field, and the packaging reads “Meet Sophie, the glamorous mastermind behind Trendmood.” If I exploit my good looks detective talents and check out to piece this all in combination, it turns out like Trendmood will likely be bringing a palette to Walgreens someday quickly. Which possibly drugstore-sold emblem she’s participating with, we do not but know.
The teaser is the one main points we have now for now, but when someone is aware of how one can time a release, it is the glamorous mastermind at the back of Trendmood. In simply the previous 24 hours, Trendmood has shared insider data on just about a dozen upcoming launches, together with a brand new German emblem coming to Ulta, the Too Faced 2019 vacation assortment, and Kim Kardashian West and Mario Dedivanovic’s 2nd collab. We cannot wait to peer what it is going to appear to be when that eagle-eye is carried out to her personal good looks drops.
Allure reached out to Saub’s consultant, who had this to mention: “Trendmood has a very special campaign rolling out with an amazing brand that will be available at Walgreens. Sophie will be posting more information later this month.” Until then, our eyes are glued to her grid much more than same old.
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