Supplement Company of the Month: Vital Proteins
When we consider making improvements to our well being, it is most often one thing we try to reach in the quick time period, however the long run additionally calls for attention. The frame runs down and adjustments as we age—and we need to give it the proper vitamin and supplementation. The objective is to stay it operating now not best successfully however with energy and exuberance, as nicely.
Collagen is one substance that the frame does not produce simply because it ages. Until not too long ago, then again, supplementing your nutrition with a collagen powder used to be a international thought. Our April Supplement Company of the Month has got down to display simply how essential collagen is—and the way it let you reside a extra invigorating and lively existence for future years.
Vital Proteins used to be based after the CEO, Kurt Seidensticker, started to enjoy ache in his knees from operating. As with many companies that experience had an enormous affect on their industries, Seidensticker’s want to discover a approach to his downside led him down the trail of heavy analysis—and he had no selection however to percentage the effects with the relaxation of his fellow runners and athletes of a wide variety.
Seidensticker unfolded about the early days of Vital Proteins and what we will be expecting from this rising circle of relatives of cutting edge merchandise in phrases of attractiveness, well being, and health advantages.
How did Vital Proteins come into being?
The emblem used to be born out of my love for operating and an unwillingness to provide it up as I were given older. I would been operating since I used to be a young person. You at all times listen tales about individuals who forestall operating as they age as a result of their our bodies can not stay alongside of the calls for and rigidity. I could not settle for that, so I researched how I may assist restore my frame higher with a herbal manner after a long term. I found out that the frame wishes huge quantities of collagen—about 40 grams an afternoon—to stay alongside of the calls for of an lively way of life.
At the time, collagen used to be predominantly present in capsules or drugs. In order to satisfy that 40-gram dosage, you’ll must take nearly 100 drugs in an afternoon. I knew there needed to be a greater method, so I set to work on a powdered collagen that used to be great-tasting, clean to combine, and may well be integrated to your day by day regimen—similar to a whey protein complement.
What used to be the first actual product you created for Vital Proteins?
Our first product used to be the unflavored Collagen Peptides—it is available in the iconic blue bathtub that buyers have come to grasp us by way of. I sought after an easy-to-use powder which may be added to drinks and recipes, sizzling or chilly, in a big sufficient quantity for customers to if truth be told see the advantages. The Collagen Peptides serving dimension is 20 grams.
How does your collagen vary from others on the marketplace?
We wish to deliver blank vitamin with minimally processed elements to our customers. We know nowadays’s athletes and bodybuilders wish to feel and appear their very best—and so they wish to achieve this by way of the use of vitamin that is founded round complete meals.
Our merchandise also are NSF International’s Certified for Sport, which supplies our customers an added layer of self belief of their blank elements and efficacy. When we began with ingestible collagen, we spent a few years perfecting the high quality and efficacy to create a blank, clear product that I used to be proud to face at the back of. We’re now not afraid to inform you the place those elements come from. Whole-food-based vitamin has been at the middle of the whole thing now we have created at Vital Proteins, and I will say that it actually units us except our competition. Maintaining high quality and shopper accept as true with is of utmost significance to our emblem.
What are the major advantages of Vital Proteins’ merchandise that you simply hope to deliver in your consumers?
My hope is that our merchandise assist folks turn into the very best variations of themselves. I would like our customers so that you can carry out to the very best of their talents and handle their rigorous exercise schedules, and it’s our project at Vital Proteins to assist them do this.
How can everybody, regardless of the place in the global of health they belong, have the benefit of the use of your merchandise?
Adding collagen in your nutrition is helping toughen all spaces from bodily well-being to look. Our research display that collagen is helping athletes—whether or not skilled, staying power, or weekend warriors—keep in the sport via restoration and lowering exercise-induced damage. The largest hurdles to keeping up a constant conditioning agenda come with soreness, damage, and fatigue. Collagen is helping give a boost to your frame to bear the rigor. It is an important component in the construction of your joints, connective tissues, and bones, in addition to your frame’s visible enchantment and the well being of your hair, pores and skin, and nails.
How have you ever expanded your product line, and what is going into including a brand new product?
We’ve persevered to conform our merchandise to satisfy the wishes of our consumers’ life. Most not too long ago, we completed this with an cutting edge handy shape: a beverage. We introduced our hydrating Collagen Water in early March, providing customers a great-tasting method to spice up their exercises with protein and hydration. We’re at all times taking note of our customers and taking a look so as to add merchandise to our lineup that can assist them get the vitamins they want comfortably and accessibility.
What is your own favourite Vital Proteins product?
I upload Collagen Peptides to my espresso ahead of a exercise for speedy and efficient power and a protein spice up.
What kind of comments have you ever won since beginning the corporate?
What I really like maximum is listening to folks’s tales about how our merchandise have helped them reside an lively and wholesome existence and get again to doing the issues they love. Collagen is making folks really feel empowered to be wholesome, and that’s having a profound affect on their lives.
Where do you hope to look Vital Proteins take issues in the long run?
We’re continuously on the lookout for tactics to innovate and convey collagen to the plenty in a bunch of tactics. One of those tactics is a brand new efficiency line for restoration. I will’t wait to get it into the arms of Bodybuilding.com consumers over the subsequent couple of months.
What way of life do you hope to inspire with Vital Proteins?
I would like folks to be lively and to be in the very best situation of their lives, with out barriers—to be the very best model of themselves. I would like folks to have get admission to to merchandise that can assist them proceed doing the issues they love—the issues that cause them to really feel alive.
- Siebrecht, S. (2012, October). Specific bioactive collagen peptides and their advantages for athletes. Presented at the Bridge2Foods Conference, Dusseldorf, Germany.