Supplement Company of the Month: Revel
The women have without a doubt confirmed themselves a power to be reckoned with in health and sports activities. But in all honesty, many complement strains do not truly replicate or recognize that many ladies need extra than simply fats loss at the present time.
Don’t get us unsuitable—we are desirous about the thought of an organization this is pushed to serve and give a boost to girls of their health trips. But the same-old red labels and types adapted strictly to males are songs which were performed time and time once more. Not certain about you, however we are able for a line that takes girls extra severely than that.
Enter the newly introduced Revel, a emblem with a goal message in the back of it that does not scream “make yourself smaller.” Rather, they before everything search to have fun power in each facet of a lady’s lifestyles. Revel is set the energetic life of girls with relentless pressure and targets past fast fixes and narrow waistlines—and who need to put the proper elements of their our bodies to give a boost to that effort.
Revel is proud to provide merchandise sponsored via analysis this is performed in particular for girls, via girls, to fulfill their explicit wishes. We spoke with Charina Lumley, the Head of Product Development for Revel, who is terribly hooked in to the expansion of girls’s participation in health and sports activities, cultivating an inclusive group, and seeing girls paintings to construct robust our bodies—and robust minds.
Bodybuilding.com has been round since 1999. Why release Revel now?
There has been a upward push in weight problems, disordered consuming, and frame dissatisfaction in recent times, and Bodybuilding.com has the distinct alternative to take on those well being and social problems that impact girls lately. Through training on the entirety from well being and wellness to merchandise that complement their dietary plans, there is not any higher time than now to have fun girls, anywhere they is also on their well being and health adventure.
Why name it Revel?
To revel is to have fun and our imaginative and prescient for the emblem is to have fun girls in all their “moments of triumph.” For some, that may imply crossing the end line of an Ironman or hitting a PR on their blank and jerk. But for others, that may merely imply waking up early to overwhelm a 30-minute HIIT consultation ahead of making breakfast for her youngsters.
Is there a void in the marketplace that Revel seeks to fill?
Typically, analysis in the sports activities diet class has predominantly been performed on males after which implemented to girls. However, with Revel, our method used clinically validated analysis on our elements’ effectiveness on girls in particular. That enabled us to deliver an efficacious product set to marketplace that is uniquely designed for a girl’s frame.
The packaging appears to be like other from the “shrink it and pink it” way another corporations have taken to dietary supplements for girls. Is aware transfer?
It is greatly vital for us to have an id that stands for one thing greater than lovely and red as a result of what we consider in is fairly the reverse. We consider in getting robust, no longer simply thin. We consider in the energy of laborious paintings, sweat, and growing a way of life alternate—no longer faulty guarantees of magical drugs. Our brand represents the connection of emotional, psychological, and bodily power. These components paintings in live performance in combination that will help you notice your best possible doable.
What merchandise are to be had to start with?
With each sports activities diet and general wellness in intellect, we are excited to release with protein, power, and restoration merchandise to give a boost to the entirety from expansion of lean muscular tissues to restoration for behind schedule onset muscle soreness. With our multivitamin, inexperienced tea extract, metabolism booster, and probiotic, we are additionally interested by girls’s intestine well being, general well being, or even radiant hair, pores and skin, and nails.
Did you place out with a selected way to formulating those merchandise?
We spent an in depth quantity of power collecting all the analysis that shall we to validate the effectiveness of our selected elements on girls in particular. So, our formulation come with key elements which were clinically proven to learn a lady’s distinctive physiological wishes.
How is your protein other from others on the marketplace?
Revel protein powder accommodates 25 grams of rBGH-free, non-GMO protein and simply 2 grams of sugar. But extra importantly, we have now added two different key elements: CLA (conjugated linoleic acid), which acts as a wholesome fatty acid supply to assist take care of lean muscle and give a boost to metabolism; and choline, which promotes wholesome mind serve as and improves mind-muscle connection. This is all in the title of higher efficiency in the health club and a well-running frame all over the day.
Do Revel merchandise comprise proprietary blends?
We consider in clear labels, and much more so in equipping our consumers with wisdom about what every of our key elements gives them. All of our labels supply detailed details about the elements we have now decided on, together with why we decided on patented variations which were clinically validated via analysis on girls in particular.
What was once the overarching way to flavoring Revel merchandise?
With the upward push of distinctive taste mixtures in beverages introduced via La Croix, Mio, and Crystal Light, we needed to discover dynamic flavors that individuals would not most often in finding in sports activities diet merchandise. We’re extremely joyful that our Revel flavors are distinctive and are available in a large number of shiny mixtures comparable to Apple Pear, Blackberry Lime, Strawberry Watermelon, and Peach Mango.
We’re maximum fascinated about the versatility of our Vanilla and Chocolate Protein powders. You’ll uncover new and other taste notes while you combine them with water as opposed to milk as opposed to milk choices comparable to almond and coconut.
Which distinctive elements or mixtures are you maximum fascinated about?
In basic, we are extremely joyful that every of our merchandise gives one thing science-backed for our feminine consumers. But I am maximum fascinated about our unique nootropic and adaptogenic elements that give a boost to cognitive serve as and mind-muscle connection. TeaCrine is of course present in tea leaves and serves as an impressive nootropic, and Peak O2 is an impressive mix of mushroom adaptogens to assist organize tension responses.
At what fee do you intend so as to add new merchandise to the Revel line?
We’re already running on thrilling new taste extensions for our proteins, power, and restoration merchandise, however the actual figuring out issue on new merchandise will probably be comments from our group and science-backed analysis on novel elements that may give a boost to girls’s well being.
Beyond the merchandise, is there a Revel way of life?
The Revel mentality encompasses 3 vital issues, the first being inclusivity. It does not subject what measurement, form, age, or colour you’re; we are simply extremely joyful that girls are shifting in the path of turning health and sports activities into a way of life. The subsequent is acceptance. There are going to be each laborious and simple days, inside of the health club and out. We’re no longer pushing for perfection, however acceptance that making a wholesome frame takes time. And finally, power. We on occasion fail to remember that energy does not take a look; it is a psychological, emotional, and bodily manifestation of willpower, laborious paintings, and trust in ourselves.