Mac Viva Glam 2019 Is Better Than Ever With Winnie Harlow
For the closing 25 years, MAC has introduced a every year limited-edition product with 100 p.c of the proceeds going to these dwelling with and suffering from HIV/AIDS. Celebrities together with Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin have acted as faces of the gathering, which has raised $500 million thus far. According to the logo, nine,713 grants and greater than 1,800 systems and organizations around the globe have benefited from the cash raised, together with God’s Love We Deliver, Lifelong AIDS Alliance, Open Hand/Atlanta, Inc. and Maison Du Parc. Now, MAC Viva Glam 2019 is right here and it’s larger and higher than ever.
Model Winnie Harlow is the face of the brand new lipstick (extra on that later) and all of it got here to be in bizarre instances. Back in October, Harlow reworked into icon RuPaul for Halloween. And it wasn’t simply any RuPaul glance; it was once a sport of Ru’s first-ever marketing campaign for MAC Viva Glam again in 1994. MAC beloved it such a lot, they requested to make use of the pictures and the 25th-anniversary assortment was once born. It. Is. Gorgeous.
Now onto the lipstick. It’s one you’ll have observed prior to. In glam new packaging, the color is in truth the 1994 colour—the primary ever Viva Glam lipstick. It’s a shocking brownish blue-red that RuPaul wore within the marketing campaign. And that’s no longer the one throwback hue MAC is freeing. There’s additionally Viva Glam II (a muted mauve introduced with KD Lang in 1997) and Viva Glam III (a brown-plum introduced with Mary J. Blige and Lil’ Kim in 2000). Talk about iconic.
What I’m maximum fascinated by is how a ways MAC goes in increasing its charity. In addition to offering fortify for the ones with HIV/AIDS, MAC may be supporting girls and women and the LGBTQ+ neighborhood below the brand new Viva Glam Fund. That way essential organizations corresponding to Planned Parenthood, GLAAD and Girls Inc. can even obtain budget from the Viva Glam charity. I’m so grateful to MAC for increasing its outreach, one thing extra essential than ever at the moment.
Each lipstick retails for $18.50 on MAC’s site and is in retail outlets now.
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