M.A.C.’s Viva Glam Lipstick Is Celebrating Its 25th Anniversary
It’s been 25 years since M.A.C. began its struggle in opposition to HIV and AIDS with the release of its iconic Viva Glam Lipstick. The emblem collaborated with RuPaul at the mythical marketing campaign in 1994 and introduced it might give 100 p.c of the lipstick’s proceeds to the M.A.C. AIDS Fund — a charity the emblem based this is nonetheless preventing the nice struggle to these days.
To have a good time this huge second in historical past and pay homage to its debut Viva Glam lipstick, the emblem is bringing again the unique Viva Glam coloration — an opaque brownish blue-red — however this time in a glittery, crimson-colored tube made for creditors. Additionally, M.A.C. tapped fashion Winnie Harlow to recreate the first-ever Viva Glam marketing campaign symbol from 1994, which starred RuPaul.
Through its efforts, M.A.C. has raised an excellent $500 million for 1,800 organizations that give a boost to the 19 million folks dwelling with or suffering from HIV and AIDS. This 12 months, it will get even higher, even though. For the 1st time in 25 years, the emblem is broadening its undertaking to assist the ones impacted through HIV and AIDS to give a boost to charities particular to girls and women and the LGBTQ+ neighborhood underneath the newly named VIVA GLAM Fund. Among the organizations come with Planned Parenthood, GLAAD, and Girls, Inc.
As if the only lipstick wasn’t sufficient, M.A.C. can also be promoting its Viva Glam II (a creamy muted mauve) and III (a wealthy brown-plum) lipsticks, too, with all proceeds donated to the aforementioned VIVA GLAM Fund. Each lipstick retails for $18.50 and will also be bought at any M.A.C. counter or retailer, in addition to on maccosmetics.com, in fact.
Congrats to M.A.C. on its superb paintings and 25 years of serving to the ones suffering from HIV and AIDS.
Now learn extra about M.A.C. and Viva Glam
Done studying? Now watch Lizzo check out 9 issues she’s by no means achieved sooner than: