Bodybuilding.com Supplement Company of the Month: JYM Supplement Science
Since 2013, Jim Stoppani, Ph.D., has been a well-recognized presence on Bodybuilding.com. His complement line, JYM Supplement Science, briefly become one of the best-selling traces on the website, and stays as a way to these days. Likewise, his articles, movies, and systems were amongst the website’s extra common, in particular the “Shortcut” collection. These systems are pillars of Bodybuilding.com All Access.
Six years would possibly look like a meteoric upward push in the complement business, however Stoppani paid his dues. With a sturdy background in academia, he had already spent greater than a decade honing his craft as the science editor for bodybuilding magazines similar to Muscle & Fitness and FLEX. He understands complement science from the lab bench to the gymnasium bench. Bodybuilding.com sat down with Stoppani to speak about the previous, provide, and long term of JYM Supplement Science.
What was once the genesis of JYM Supplement Science?
The impetus for JYM Supplement Science began whilst I used to be the senior science editor for Muscle & Fitness. I spotted that the complement suggestions I used to be making had been inconceivable to satisfy with the merchandise that had been on the marketplace. This was once nearly a decade in the past, and at the moment, the complement business was once saturated with proprietary-blend formulation that did not tell the consumer how a lot of every component was once in the product. You principally needed to believe that the complement corporate was once dosing the product correctly. Personally, I might somewhat no longer blindly believe that some corporate has my superb pursuits—and effects—in thoughts. I might like to have the precise quantities of each and every component in the product obviously indexed on the label. I do not believe that is an excessive amount of to invite.
So, I created DIY formulation for pre-workout, post-workout, fat-burning, and different objectives. But it was once tricky for my fans to get all the substances and mix them; you’ll have to move purchase creatine by itself, BCAAs on their very own, beta-alanine, betaine, taurine, caffeine, and many others. It was once an enormous bother for other folks. Plus, the DIY formulation were not flavored, so that they tasted terrible. I determined to fabricate my very own pre-workout components that I named Pre JYM. I introduced that on July 19, 2013, at Bodybuilding.com, and the leisure is historical past!
Is there one product that put you on the map?
Yes, my flagship product is without a doubt Pre JYM. Prior to its release, the pre-workout class was once saturated with intended “concentrated” formulation that had been little greater than underdosed and undersized proprietary blends with serving sizes as small as three grams! Before Pre JYM, maximum top-selling pre-workout formulation had been loaded with quite a lot of stimulants. From the starting, Pre JYM has handiest contained one stimulant: caffeine. Pre JYM exemplified what an absolutely dosed, non-proprietary pre-workout must appear to be. Now it is the same old in the pre-workout class.
Can you describe the conventional JYM buyer?
There is not any conventional JYM buyer. They are everybody: mothers and fathers, grandpas and grandmas, army and repair women and men, school scholars, athletes—any person who is fascinated by taking their well being, health, and function to the subsequent degree.
How necessary is social media for developing a way of neighborhood amongst lovers of JYM and customers of JYM merchandise?
Social media no longer handiest performs a significant function in offering a real neighborhood that JYM complement customers can interact in, however it additionally performed a significant function in construction the emblem. Long sooner than I had formulated the JYM complement line, I used social media to respond to other folks’s questions about dietary supplements, coaching, diet, and anything health similar. Over time, other folks discovered that my recommendation labored smartly. This constructed a believe between me and my fans. It propelled the JYM emblem to actually be an “overnight success,” if you’ll. People knew the JYM formulation would paintings sooner than they even attempted them as a result of they had been necessarily the similar ones I used to be advising them to construct on their very own.
I proceed to be obtainable to my fans thru social media in order that they may be able to get the superb effects the use of my merchandise, my systems, and my recommendation. In flip, many of my fans, identified in detail as the JYM Army, assist me solution different fans’ questions. I beg them to #payitforward—to take one thing you have discovered that helped you and educate any individual else in hopes that it’ll assist them, too. This impressed me to create the JYM Army Facebook staff web page, the place the contributors can #payitforward on a daily basis and really feel a way of sturdy neighborhood.
What are some of your peak merchandise presently?
Pre JYM continues to be the number-one promoting pre-workout at Bodybuilding.com finally those years. But whilst Pre JYM will get all the buzz, you’ll be able to’t correctly get well and develop with out the proper vitamins right away after your exercises, which is what Post JYM is designed to do. In addition to together with the 5 major vitamins in Pre JYM—BCAAs, creatine, beta-alanine, betaine, and taurine—Post JYM additionally comprises glutamine and L-carnitine to assist optimize restoration after exercises.
What tells you that you want to introduce a brand new product?
The JYM Army! I pay attention to what they want. If it sort of feels like sufficient persons are asking a couple of positive product, a joint restoration product, as an example, then I will get started operating on some formulations.
Let’s say a buyer is simply beginning a health routine and will handiest manage to pay for one product. Which one complement do you counsel? Why?
Pre JYM. Now, you may assume Pre JYM is a complicated complement for hardcore running shoes, however it is designed to beef up any person’s exercise. One of the toughest issues to get used to when beginning a brand new health routine is how exhausting it will possibly really feel each all the way through exercises and improving from them. Pre JYM allow you to spice up staying power, power, and center of attention, which makes the exercise more uncomplicated. It too can assist advertise restoration after the exercise is over, that means you’ll be able to really feel much less fatigue and soreness. Easier exercises and higher restoration can assist any individual stick with a brand new routine longer.
How do you enchantment to new shoppers with out with the exception of your buyer base? Can you keep unswerving to each new concepts and staples of the business?
The sort of innovation I supply is ready the use of tried-and-true substances which are identified to be secure and efficient in combos with different substances, at the correct doses, to create a synergy that optimizes every component’s advantages. Each JYM product is a stalwart in its elegance that consumers go back to time and again. Therefore, I center of attention on conserving the core buyer pleased with merchandise that constantly ship effects. Those shoppers are the ones who usher in new shoppers by means of phrase of mouth.
Are you popping out with any new and thrilling merchandise in the close to long term?
Yes, I’ve many alternative new merchandise at quite a lot of levels of building. But not anything will get launched till I am assured it is easiest. I am additionally repeatedly operating on new flavors for Pre JYM, Pro JYM, and Post JYM.
Does JYM carry out its personal analysis? How will science information your long term?
Yes, we are at all times doing analysis to check new formulation and strengthen the present ones, if conceivable. That’s how science guides our long term: To create formulation much more efficient than the present ones. Currently, we are the use of metabolic checking out at positive universities to beef up the effectiveness of fat-burning substances. I created my very own optimized fats mix to incorporate in my mass gainer, Mass JYM. Research findings on fats consumption helped us design that mix. The analysis appearing the advantages of a mix of fast-digesting protein, like whey, and slower digesting proteins, like casein, contributed to shaping the components now referred to as Pro JYM.
Gaze into your crystal ball… Where is JYM Supplement Science in 2023?
Four years from now, JYM will nonetheless be serving to athletes succeed in their objectives with the superb appearing merchandise: Pre JYM, Post JYM, Pro JYM, Mass JYM, Vita JYM, ZMA JYM, Omega JYM, Alpha JYM, and Shred JYM…and with a couple of new formulation, as smartly.
To be informed extra, seek advice from JimStoppani.com.