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2019: The Year of Boxing Out (and Making Space)

2019: The Year of Boxing Out (and Making Space)

In basketball, it’s the rebounders that get me. Hangin’ spherical the ring, in a position to wash up. They would possibly now not have the flash and pizazz of the Three-pointers, however the most productive rebounders are competitive, continual, and hungry for the ball. They are masters at taking on area. Knees bent, toes set aside, the usage of their butt and again and fingers to push in opposition to the arena. 

It’s referred to as boxing out. And whilst I additionally like the present phrases of making area, leaving area, taking on area — they disregard the physicality. The effort, the tension, the exertion.

Set your toes. Bend your knees. Put your again into it. And be in a position when the shot is available in.

When Oiselle moved to its new workplace area on the finish of May 2019, there was once an simple feeling that we have been boxing out.

As a lot as I cherished our ramshackle Green Lake workplace, and the startup bragging rights of running above a cowboy bar whose Karaoke nights intended stepping over Thursday morning puke piles, the transfer was once wanted.


There have been logical causes. Conference rooms! Design area! A photograph studio! But the longer we’ve been on the new spot, and in taking a look again over the yr that was once 2019, the extra I notice that area – literal area – is the whole thing. I don’t know that I might were ready to verbalize this at Oiselle’s starting, however the giant dream within the sky has consistently been to field out. To create area for womxn; a sort of gender utopia. We already knew the facility of this secure area from our run teams, and buddy circles, and groups of more than a few sorts. When you in finding it, you simplest need extra. The accept as true with, the security, the facility to chill out into oneself. 

But let’s be fair. When you have a look at the arena these days, we’d like much more boxing out. Not only for social causes, however for paintings, for lifestyles — and for growing significant exchange. For ladies these days — and women rising up. 

Women aren’t absolute best (oh, sister buddy), however I’ve were given a slump that if extra ladies are in energy, we’d be listening to so much much less #metoo #dreammaternity and #fixgirlssports.

2019 was once the yr of studying recent horrors — whilst realizing they’ve consistently been true.

So in all probability it’s now not a marvel that the most important 2019 spotlight for me, along with taking on our new HQ area, was once Big Birdcamp. Our Oiselle Volée summer season camp for grown ass ladies.

350+ ladies taking on allll the gap. It was once gorgeous. It was once rowdy. It was once each law-abiding and unsanctioned. And it was once solely our personal. A seaside parade. A lager mile relay. A 17-mile run. A dance celebration. We boxed that mofo out. And within the doing, it was once unattainable not to notice how uncommon, and robust, and lovely it was once. More of that, please.

Because ladies being in combination, deliberately and unapologetically, remains to be an intensive act. One that has the facility to become lives and alter the arena. Thank you to my crew, close to and some distance. You aren’t simply the wind beneath our wings. You’re the wings.

To log off, a flash spherical of 2019 highlights. Ones that replicate our always-true undertaking: to construct the sisterhood, design nice product, and give a boost to the game.

1. Our collaborations with Planned Parenthood and TIME’S UP, with proceeds of gross sales going to those crucial #womanup orgs. 

2. The yr that confirmed vegetation may also be moody AF. 


Three. What time is it? Time for our Watch Window to take off around the globe.


four. New body of workers participants at O! Kim, Jenny, Lizanne all joined The Nest in each buyer care and artwork route. 


five. Running NYC with my squad, whilst additionally bearing witness to sturdy ladies making giant statements: Lauren Fleshman and Alysia Montano at the level with Lindsay Crouse and within the NYT. Alison Desir growing The Global Womxn’s Run Collective. Allyson Felix talking her fact. 

6. The Get Sporty Bra. In 2019, we began production bras in particular for our Bras for Girls Program.

7. Ask Brenda and Total KO. Brenda, our group chief and leader celebrator of lifestyles’s giant moments, got here on complete time at The Nest. And Kristina “KO” returned to steer our Flagship Store. 


eight. We signed our first push-rim athlete, Jenna Fesemyer, and Rebecca Mehra completely destroyed the observe within the 800 and her third Place end at The fifth Avenue Mile. 


nine. Summit to Soul. We began a brand new partnership with Kim Wattrick and her D.C. woman-focused store, Summit to Soul. The key is out: we adore our crew + group in DC! 


10. Expansion of the Oiselle line to incorporate designs for each facet of the girl athlete’s lifestyles, from working and racing, to leisure — and the rumble of go back and forth, paintings and feeling advantageous. Just a couple of of my faves: Wazzoh Long Parka, New Lux Bralette, Wazzie Wool Jacquard Mile One, and Bird Hug Tights


11. A “Podcast Not Podcast” with Kara Goucher, by which we talk about the whole thing from her function as a whistle blower within the USADA case in opposition to Salazar, to racing Boston, being a mother, and professional game governance.

12. Wednesday Workouts with Dr. Lesko. 2019 was once her yr of damage, however we made it paintings once we may just, and with a couple of brief runs right here on the finish of 2019, issues are taking a look UP.

Thank you to our pals, teammates, group – as consistently – for believing Oiselle has the facility not to simply be successful, but in addition to steer and display the arena what sure exchange looks as if. 

Head up, field out!



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